READ MORE: Corn Flakes (History, Marketing, Pictures & Commercials) While the drinks share all the other components as far as base ingredients go, the sugar content in Amp is delivered in part by real sugar. This is the primary difference between the base formula for Mountain Dew as well. You will not find as much of the artificial sweetener taste in this energy drink that is present in many others. For many people, this is one of the attractions as it makes the flavor someone better. One of the interesting things about this product is that it does contain real sugar, which is not common in sodas or other energy drinks these days. There are many flavors within the Amp brand now as well, which has helped to establish the product as a standalone drink that is not associated with the sodas that PepsiCo makes. Amp does contain taurine, B-vitamins, guarana, ginseng, and maltodextrin like most energy drinks, and it has 74 milligrams of caffeine per every 8.4 fluid ounces. The new emphasis since 2008 has been on the drink being its own unique product that is intended to be an energy drink and not a soda. The Mountain Dew logo was even removed from the center of Amp cans and is placed down at the bottom of the cans as something of an afterthought these days. The labels for the product used to read, “Amp Energy Drink from Mountain Dew,” but this was changed in 2008 when the label started to say, “Amp Energy” and nothing else. Amp was originally marketed as Mountain Dew Amp and was sold as a flavor extension of Mountain Dew itself starting in 2001.
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